PayPal Art Direction

Art Direction and Photography for PayPal mobile app. on-boarding flows and screens for both US and global markets.


“PayPal Here” app is specifically designed for merchants which allows them take payments at their store or location. Unfortunately not having right description and imagery made consumer to download the app without knowing this was made for business owners. In addition this confusion made a negative impact on our review section.


We explored new visuals with right imagery to make sure we clearly communicate with users on the usage of this app.

Proposed designs


Existing PayPal onboarding layout


Proposed designs with more lifestyle and emotional imagery.